How it works?
- Pre-order a box(es) of beautiful Sun Crest peaches. (We do Pre-order ONLY so no one drives out and leaves disappointed!)
- You’ll receive an e-mail the morning of the pick-up with directions.
- Pick-up your fruit on June 30th, Thursday, between 6:00 pm – 7:30 pm. (We’re about 20 minutes south of downtown Fresno, 10 minutes from Fowler, 15 minutes from Sanger.)
Here’s the order form with all the details:
by David Mas Masumoto, Fresno Bee, Sunday April 24th
A documentary about our family and our farm will be aired nationally on PBS in late April and May. When we were first approached by the filmmakers, we asked ourselves: Why us? Who cares?
Being the subject of a film builds your ego and humbles you at the same time. A camera follows you around, and in our case, a crew visited for over a year and a half on 14 different multiple-day stays in our home and on the farm. We were wired to a microphone, a camera stuck in our faces, and we were supposed to “act natural.”
All this effort aimed to capture a good story. We were self-conscious at first but got used to the camera and mic; in a way, we began to perform our everyday life, believing we had something to say.
Reflections by Nikiko
We kicked off spring in Oakland for the debut of a documentary film “Changing Season.” [NEXT showing in LA, info here!] It was an incredibly touching experience (and we’re so thankful for the relationships we continue to grow with our Peach Corps, who showed up in full force!).
I keep returning to one moment in the film when I’m standing in the kitchen with my dad, and we’re looking at groundwater maps. Even though our farm is located over a fairly healthy water table, nothing feels certain. We’re discussing the drought and the depletion of groundwater. I turn to my dad and ask, “Can you imagine the Masumoto family farm without peaches?”
Now I must pause and take a deep breath. A lot of things have to happen before we get to that decision point, but it’s a question that reflects the seriousness and hard questions this drought is provoking. What does sustainable agriculture look like in the Valley? How must we adapt to drought and plan for the future?
Lately the California drought has been buzzing in the state and national media. As Dan Charles from NPR suggests here, it seems that we’re looking for a villain. Someone to blame. Somebody to blame. Almond farmers? Farmers in general? California farmers? I’ve heard others point to market forces, to the rational decisions that farmers are making within the context of capitalism and consumer demand. Others point to historic patterns of over-promising water to both agriculture and people as population rises. In the midst of the dense figures and statistics, I find myself observing two things:
1) I keep wondering, what it would be like if we searched equally for drought heroes? Who are they? What are they doing? How can I be more like them?
2) It has felt like the sound-bite media has been pointing fingers at me (farmer = me). (This is a purely auto-ethnographic observation.)
I try to disrupt the impulse for defensiveness. I appreciate the call for accountability, the urgency for all of us and especially farmers to re-make our food system, and I am grateful for the critical perspectives and interrogations of savvy journalists that question some of the core trajectories and realities of agriculture in California and the United States (I deeply respect and listen to the work of Tom Philpott and On The Media‘s discussion of the CA drought), I also feel that there is a need to consider emotional intelligence: the ability to observe emotional responses and consider them as part of rational decision-making. This has been missing from the public discourse on farming and the drought.
As I struggle to translate the drought into choices for our future, I return to the question, “Can you imagine the Masumoto family farm without peaches?” I can’t help but feel an impulse to protect, to assert very aggressively: NO, that can’t be! Observing this reaction in myself, I realize changing how we farm strikes at some of the core parts of my identity.
To me, we don’t just grow fruit, this land and our perennial crops are deeply linked to a sense of who I am, to my ancestors who worked these fields and touched the bodies of our trees and vines. The landscape of our farm is my link to the memory of my family that I desperately want to keep alive. If we must change the landscape of agriculture to adapt to climate change and less water (and I think it’s pretty clear that we must), the process will involve profound loss.
There are farmers who have constructed their identities, families, and legacies upon the land. If we are to ask farmers to change how they farm, we might include considering and supporting a passage through grief, just as much as we support them in creativity and innovation.
Today, our farm is alive: the trees and vines full of vibrant greens. Baby fruit hang on the trees. There might be a blessing somewhere in this drought. I hope I will find the wisdom to create ways of preserving the essence of our farm, even as the landscape may change by necessity and the hard choices of how to use precious water.
We are tickled and so humbled by the way Dan Charles, of National Public Radio, weaves together our voices to share some of the history of our farm.
Here’s his piece on Weekend Morning Edition from March 14, 2015:
The Masumoto Family Farm is honored to be included as an awardee at the Center for Asian American Media’s annual event: CAAMFeast in San Francisco March 7th! Come support Asian American media-making, feast with Asian American food pioneers and fellow awardees: Danielle Chang and Tim Luym. Three Masumotos will be there to connect & share the evening.
All the information you need:
“O, U Fab!” Fruit = Organic, Ugly and Fabulous
Inspired by the “Ugly Fruit” movement in Europe, we’re launching “Organic, Ugly & Fabulous!” or “O, U Fab!” – Masumoto Family Farm’s local connection for fruit & our effort to radicalize how we view the aesthetic value of food. Move over narrow definitions of beauty, “O, U Fab!” is about the whole-body experience of eating.
To take part in this project, read & pre-order your fruit today by starting here.
by David Mas Masumoto
January 26, 2014
The Sacramento Bee
My father taught me how to prune a peach tree.
He began with an old tree with weaker branches and gaps where a limb had died and was sawed off. Why a misshapen specimen? Because my sage father knew I was young and learning how to prune; he wisely didn’t want to sacrifice a good tree.
Our pruning shears were designed for trees with big branches. The head had a curved blade and when cutting into a large branch, the wood was not pushed outward but drawn inward, perfectly aligning with the cutting blade. We could quickly snip and cut with rapid, fluid motions.
The biggest lesson was that trees like to be pruned. They wanted to be sliced and diced. They needed annual haircuts and longed to be freed of their rank growth.
We were incredibly over-joyed to find a mention of our book in a NY Times interview with Apollonia Poilane, legendary and courageous baker and CEO of Poilane.
We are savoring this moment with gratitude!
We were delighted to find out that Oprah listed our cookbook as one of her top 5 cookbook picks of the summer!